Opening Soon was the name of an exhibition on the best shop designs commissioned by Benetton. The event took place in Milan on February 21st 2009 and was the opening event of the Trienale de Arquitectura. Here you could see the best projects laid out by architects from all over the world for Benetton shops. And to decorate the room Benetton searched the archives and came up of with some of the brand's most iconic models. And the astonishing result was this: Dozens of models hanging from the roof, a marvellous display of colour and design.