Spanish fashion house DELPOZO confirmed today its presence in the coming Mercedes-Benz New York Fashion Week. The brand's show in the USA fits in its international strategy. After the death of its founder Jesus del Pozo, the brand changed its name to DELPOZO, hired a new creative director, Josep Font, and changed it corporate strategy.
Mercedes-Benz Madrid Fashion Week was the chosen venue for the first presentation under the new name and with the new creative director. The Madrid Fashion Week off-location show at the "Capricho" gardens was the perfect location for the presentation of a summer collection full of detail and mastery. But Madrid, will probably be left out and will not witness live the presentation of the autumn/winter collection. After the Madrid fashion show Josep Font said the brand would be betting on international markets and hence Spain would probably be left out in the next presentation.
According to the brand, DELPOZO's show in New York follows a presention at the Jim Villa Showroom in the Chelsea Art District and the positive impact next to important buyers such as Moda Operandi and Net-a-porter, somethinh which "has reinforced the decision to show the autumn/winter collection in New York Fashion Week.
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